Collaboration: The ASU shows that they are interested in collaborating with their students. In The Library Minute video they ask their users to ask questions and to give feedback so that ASU can better respond to their needs. The Library Minute videos and The Library Channel do not actively show collaboration between the ASU librarians.
Conversation: The Library Minute videos are presented in a fun, laid back way in which the librarian, Anali, is speaking to the audience of ASU students. The Twitter page also invites a lot of conversation between librarians and students. There is a lot of good dialogue happening here, it’s very interactive and the questions are answered in a timely fashion.
Community: ASU knows there community and has designed The Library Minute and The Library Channel specifically for their students. The pictures on Flickr illustrate that they are interested in catering to providing services and activities that there students want and are interested in. The pictures of the dance in the library show that they are user-centered and aren’t afraid to think outside of the stereotypical library programs. The ASU library has succeeded in creating an active virtual community using a variety of media and resources.
Content Creation: The ASU provides a lot of relevant, interesting and fun content by using a variety of Web 2.0 tools. Some examples of the content provided include pictures, programming, news, hours, how-to video and educational videos.
Overall, the ASU library does a great job of using the 4 C’s of social media. In order to improve, ASU would benefit from displaying collaboration by having students or other librarians in some of the minute videos. They could also increase their level of conversation by posing questions to their audience on Twitter and Facebook.
Social Networking for Information Professionals - INF506 